A beauty digital experience
For 30 years I Coloniali has succeeded in offering a pleasant escape from daily life, where body, mind and spirit combine in harmony with nature. What was our task? Relaunching the historical brand and its body and beauty care products by developing a new brand identity and brand territory conveying the brand’s strengths and iconic character in a contemporary way. Art and wellbeing, hedonism and spices, nature and harmony are the brand values at the core of the new Coloniali storytelling. They recount its holistic approach to beauty by means of an integrated and multichannel communication plan, with a strong focus on the digital channels. The plan was launched first in Italy then in further markets by leveraging on the great synergy among The Ad Store Group agencies.