MORE THAN JUST A RECRUITMENT EVENT
Giving UAE Nationals access to the right knowledge and tools, so they can have the skills and confidence to pursue their dream careers: this is the purpose of the must attend career exhibition for the Emirati community promoted by Informa Connect, a network of events, intelligence and expert industry leaders to help professionals and businesses grow by connecting them with knowledge, ideas and opportunities in the MEA region. We created a concept that would highlight the core qualities of the event, starting by the naming. We chose “Tawdheef x Zaheb”, which means “Ready to work”. Why? To enhance the philosophy and the key values of the event, a unique opportunity for workers to unlock their potential, foster career development and discover new industries.